A commercial for food products that stifles the desire for food. Commercials that leave you thinking about what the product is and what you can do to stay clear of it. If it’s a billboard an advertisement on television or a newspaper advertisement. All of us have experienced terrible ads and thought “What was the thought process behind that business about?’ Graphic design catastrophe is back!
It’s truethat nothing contributes to bad marketing or wastes your marketing budget faster than a graphic design blunder. From large corporations to small companies every person has made a mistake in graphic design. The big corporations have huge sums of money to invest in advertising, so the large amount of money an enormous company has blown on a poor Super Bowl ad doesn’t hurt their bottom line like an error in advertising can harm small businesses.
If you’ve not worked with the graphic design team previously or had a bad experience with them in the past (I’ve been told horror stories of small-scale companies being snubbed or abused by big design companies) The world of graphic design might appear a bit hazy, complicated and sometimes a little complicated. A professional graphic or sign shop has the experience to turn your concepts into reality and can comprehend each step of the process of designing graphic designs. I’m here to dispel the mysteries, provide answers to frequently asked questions, and make sure your small business receives the most value for your advertising dollar! Learn about the seven deadly errors’ in graphic design and the best ways to stay clear of these typical errors.
Sin 1 : The design of the graphic does not matter.
I disagree. The aim of any marketing effort is to clearly convey your message. Design is the core to this message. An effective design visually implements your marketing strategy, while a bad design will not. Good design establishes your brand’s legitimacy; bad design undermines it. Even the most innovative and creative marketing concept can be a failure in the event that you do not effectively implement the concept. It doesn’t matter if it’s driving sales, advertising a product, or creating the identity of a brand Graphic design must have an underlying business objective and a goal that it must achieve.
A good graphic design should (1) enhance your image and build your brand’s image, (2) ensure that your business distinguish itself from competitors and (3) effectively sell your brand’s message to your customers by displaying the power of emotion. The most appealing designs create an emotional and subconscious reaction to the person who is viewing. This all amounts into one result: a more successful small-scale business.
Sin 2 : Designers who are cheap are as good as designers with a high price tag.
You pay what you pay for. This old adage is particularly applicable to graphic design. Imagine graphics design as not a cost rather as an investment in your business’s future. Do you want to hire your neighbor next door to handle your taxes for your business? If he’s not a certified accountant The answer is probably not. Similar is true in graphic design.
If you’re not professional graphic design, you shouldn’t attempt to design your own logo. Also, don’t ask a friend with no expertise in design to create it as well. Let the logo and other marketing materials to an experienced design team. There’s an artful distinction between getting most amount of value and appearing cheap. When you decide to advertise your small-scale business, be it using vehicle wraps or window perforations, your aim is to reduce costs and not sacrifice quality. From color mishaps to font failures, you shouldn’t risk your company’s reputation on poor-quality design. Whatever your graphic requirements make sure you avoid a branding disaster and enlist the help of professionals.
Sin 3 : Learn the lingo is an unnecessary time.
In actuality, understanding fundamental design terminology can go a long ways in helping you understand the process and giving you the most value for your money. From vectors to pre-flight clearance the terminology used in graphic design is distinctive and, as I’m sure you’ll agree, is a bit complicated for those who aren’t acquainted with the subject. When we first got into the field of design we didn’t have all the proper terms! Below, I’ve provided a list of common terms to aid you in understanding the design process and make sure you’re getting the highest quality end product.
Images that are vectorVector images is one created from geometric shapes like circles, rectangles, lines as well as polygons, ellipses and polygons. Because a vector image was constructed from geometric shapes, it doesn’t utilize pixels, and so, when the image is magnified to a larger size, the same quality resolution remains. Vector images are crucial since they permit easy manipulation in the process of designing. If you’ve got an image or logo that you want to use, make sure to send us the image that is vector-based. We are also able to convert graphics to vector format, but it is a fee-based service.
Colour matching If you’ve printed your logo before or other promotional collateral it is likely that you need to match the color of your current material to the color of your window wrap or vehicle lettering. To guarantee a precise color match take the sample in person. Because colors vary between computers on the monitor and other factors, one of the best ways to be sure of that you have a precise color match is to look at the sample in person. Be aware of how crucial matching colors is for your business, and be sure that you do it correctly in the very first attempt.
Pre-flight If a design is in the final stages before printing, it’s in the ‘pre-flight.’ This means that the production team conducts a final inspection to ensure that the dimensions and colors are in line prior to printing. After an image passes the pre-flight checks there are no significant design changes that are allowed (otherwise it’s necessary to begin over after the initial drafting process).
Sin 4 : I do not make a plan in advance.
The secret for a great design project is making plans. If you’ve got a brilliant idea, share it! A reputable design firm will help you bring your idea from conception to realization. The best method to accomplish this is to visit the shop, see examples, and speak with the designers in person. If you are interested in a custom vehicle wrap , make certain to bring in your vehicle. This will allow them to get precise measurements and help you get a feel of the design you’d like. Computer templates are used to create a template for all wraps for vehicles however, specific measurements permit us to alter the templates to ensure that the design fits exactly.
Sin 5 : I’m in need of a rush job done ASAP.
Custom work takes time. Each design team will try their best to meet your schedule, particularly in the case of an emergency rush task. Deadlines change , and ‘I’ll require it next week’ becomes “I had to have it yesterday.’ Remember that a design shop will (unfortunately) only accomplish just a little. Your urgent job needs to be incorporated into the production schedule. Quality work requires time, and jobs that are rushed tend to appear to be rushed.
Sin 6 : I check my work whenever I’m feeling like it regardless of whether it’s this week or next week.
Rapid proofing speed up the process of design. A good design agency will assist you with revisions and edits whenever you want However, keep in mind that proofing and revisions require time. I always advise clients to give 2 to 5 days for proofing and reviewing. This might appear to be a long period of time, but I’ve learned from my own experience that the transformation process isn’t always smooth.
What can we do to speed up the process? The design proofing process can be much more efficient when the customer is able to respond promptly. It’s understandable that you’re very working, but once you receive a proof make sure to go through it immediately. Do not wait for more than a day or two. at the point you make modifications to the designer shop receives returned to you a couple of days will have gone by.
Sin 7 : The solution is to not spend money on quality products.
Cut costs, not quality. Window graphics and vehicle advertising are both cost-effective marketing strategies which generate thousands of impressions and provide the best return you can get from your investment. But poor-quality, printed and applied graphics appear cheap and do not reflect well on your business. Lamination by a professional for outdoor signage to shield and protect your artwork from dirt, sun and other elements. This helps keep your colors vibrant and also keep the ink intact, making sure that your images remain lively. Make sure that the lamination process is carried out with a machine that press the clear layer of vinyl onto the top of the graphic. Alternative methods, such as lamination made of liquid that is applied by hand, might be less expensive, but it’s a less effective method which looks cheap and readily gets faded and peels. A trusted establishment will have a lamination press. Request to see the machine so you are sure you’re dealing with a reliable shop!
When you’re ready to remove the graphics or switch up your style, don’t take off the graphics yourself. Incorrect removal could damage your vehicle. Bring your vehicle to a repair shop to handle everything. They’ve got the tools to make the removal simple and secure.
