1.) Define precisely who you think is your ideal crowd or ideal attendees.
Don’t use the word “business owner” Be more specific – use the phrase ” business owners that have at the minimum of one million dollars in turnover“. If you’re selling comfy trendy maternity clothing to women and you want to host a fashion show do not just use the phrase ” youngsters mothers”. Use the phrase “young working mothers from 20-35 who are fashionable, hip and seeking affordable clothes that is comfy” This will help you to develop an event program that is appealing to the women.
2.) Find them. Where are they socializing?
After you’ve defined your audience, it is important to be aware of where they hang out in huge amounts. Are they members of an organization that is specific to them? Do they share the same occupation? What organizations have they joined? Do they have credit cards? You can also offer your event to this people.
3)Know the publication they are reading. What are the media they listen to?
Media owners will be happy to explain to you what their ideal customer is Just ask for their marketing materials. They will even let you in on the demographic breakdown of their readership/listeners/viewership. You can advertise in their publication, or make an alliance with the publication you prefer.
4) Include A Charitable Element
If you’ve got a charitable aspect with your event attendees are likely to be more willing to attending. The recent jazz/concert concert held in Singapore in recent times to assist those affected by the Japanese Tsunami survivors is just one of these examples. If you’re planning an event, make sure you announce your event that you will donate a specific proportion of your admission fee to a charitable organization you choose to support.
5) Are you a Keynote Speaker/Celeb or the Guest of Honour
The presence of a famous person at your event, you can create a positive impression. Media outlets may be interested in attend your event, which could result in publicity free for you. A prominent person’s presence could and can elevate the prestige of your event if the individual is compatible with your event’s concept or the theme. It could be an acclaimed professional in your field or perhaps a famous chef, a well-known author or an elected official. Whichever one you pick is the one who will match the theme of your event and be of a certain status with the people you’re aiming at or have an enormous following.
6) Find Them To Win Something!
If you give them an incentive or possibility of winning something significant, it can be a reason for them to attend your event. Golf tournaments for amateur golfers, could, for instance, give participants the chance to take home the prize of a Mercedes Benz if they get an opportunity to score a hole-in one. Think about the most modern and stylish gadget people want to own and provide that at your next gathering.
7) Get A New Theme!
An event I’ve attended recently attracted young, party-goers exclusively to their party. The theme of the event is “Goddess Nightclub” as well as the party employs only gorgeous, handsome guys to entertain and serve the guests. amuse the guests. 🙂
Think outside the box and think of what could be your most exciting topic?
